Stop Boring People.
Start
Closing Deals.
Elevate Your Sales Game with Expert Mentorship, On-Demand Learning, and proven presentation and closing techniques.
Discover techniques used by top sales companies
Start Crushing Your Quota. Catapult Your Career.   
In the ACE community, you’ll get access to fundamental knowledge and presentation methodologies as well as expert support that will quickly boost you to the top of your ranks.

What’s included:

  • Courses
  • Coaching
  • Exclusive Content
  • Networking
Are you new to a quota carrying role (AE, SDR/BDR)?
Have you or your manager identified areas for improvement?
Start climbing the leaderboard. Join today!
Fumbling The Art & Science 
of Captivating Your Audience?
Studies show the first 15-30 seconds of your presentation are the most critical!

A.C.E. courses will teach you how to avoid losing your audience before you even start.
With the course offering in A.C.E., you’ll learn to: 
Grab the room’s attention
Build trust and establish yourself as the SME
Overcome objections before they even come up
Stop hoping for a ‘Hail Mary’. 

Join A.C.E. Start winning!

David Shoup is here to share his methodologies and best practices, taught in more than 3,500 speaker coaching sessions.
From Tableau and Salesforce to Gong, David’s helped thousands master the art of persuasive communication.
Want Eagle-Eye Coaching to Ace Your Sales Game?
Unlock Your Exclusive Coaching Session at a Special Rate - Limited spots available—Sign Up Today!
Join the community
"David Shoup’s your go-to for straight talk and big-picture vibes. Warm, sharp, and all about solutions, he listens like he gets it, then drops feedback you can actually use."
“David’s the mentor who pushes you to step up — by example, not orders — perfect for ICs who want real support, not a babysitter.”
Nate Vogel
Head of Enablement @ Pigment
Former Salesforce, Tableau, Gong, Databricks
Elevate Your Sales Game with the A.C.E. Frameworks
Do your sales presentations fall flat? 

Audiences disengage when:
Stories lack purpose
They feel
sold
The message lacks relevance
There’s 
no FOMO
Through David’s course, Creating a Buying Atmosphere, You’ll learn to:
Captivate with purposeful narratives that keep audiences engaged
Learn the finesse of selling without making it feel like a sale
Tailor your presentations to be relevant to your client’s unique business needs
Master the art of creating FOMO, highlighting immediate relevance of your solutions
ICs who've completed David’s course have boosted their closing rates, smashed their quotas, and launched successful careers.
Access David’s transformative courses, today!
Tired Of Masterminds That Master Nothing?
They Sell Hope. 
A.C.E. DELIVERS RESULTS
A.C.E. IS NOT:
Generic presentation templates that put people to sleep
"Communications experts" who've never closed a deal
Cookie-cutter training from theoretical "gurus"
Being taught by people who can't actually present
This is 25+ years of sales mastery and frameworks trusted by Salesforce, Tableau, and Gong.
Stop Settling for Theory.
ACE Community members benefit from the following:
Live coaching
sessions
Memory & time management training
One-on-one speaker coaching
Exclusive resources library
Custom presentation frameworks (SSOFA System)
Leadership
communication mastery
Advanced storytelling techniques
Group training 
and feedback
Access to proven frameworks
Live Q&A s
essions
Virtual practice sessions
The A.C.E. community resources library is a constantly expanding, and invaluable asset for the professional development of ICs and leaaders in tech sales.
Kickstart your professional development journey in 2025. Join A.C.E. Today!
Join the A.C.E. Community
One subscription. Endless potential.
Join the A.C.E Community for just $99/mo.
**billed at $297 every 3 months
Get everything you need to level up your career, plus exclusive perks, all on your org’s dime.
Full Access, Zero Limits: Free courses, community, networking, and resources—your all-in-one growth hub
Exclusive Savings: 25% off speaker events, 15% off coaching packages—more value, less cost
P-Card Ready: $297/quarter fits your org’s PD budget like a glove
Real Results: Join a community that gets you, with tools and connections that stick
Need a canned email to request permission to expense? Click here!
Join the Community TODAY and start lining up tomorrow’s wins!
Jump in today and get immediate access to these unique courses and curated resources
Courses
  • Creating a Buying Atmosphere
  • Closing Presentations for Results
  • New modules being added daily!
Resources
  • SSOFA System Guide
  • Presentation Skills Articles
  • Top 10 Book Recommendations
  • Curated TED Talk Analysis
  • Leadership Training Frameworks
Featured
  • 3 Sales to Make Before They “Buy” You
  • Breaking Down Your Introduction
  • Mastering Team Communication